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What’s the job?

• The role of the Director of Marketing Communications (Marcom & PR) is to nurture a strong industry network, increase awareness and develop an enviable corporate and hotel image by developing and executing effective communication and media relations programs and or hotel products that drive both positive awareness and in turns drives revenue to the property. As Director Marketing Communications, you’ll develop and implement media, digital, PR strategies to ensure revenue and room night sales goals are achieved. You also act as the Brand Ambassador for Kimpton Hotels & Restaurants, which may require from time to time for you to designate time to future hotel projects.

Your day-to-day

• Develop a marketing communications plan including strategy, goals, budget and tactics Records results, including ROI from PR/Marcom activities, with particular focus on any projects that require hotel funding from the P&L. Makes a conscious effort to understand F&B operating budgets and monthly P&L With the Line Manager, sets F&B growth goals and strategies for online channels as per F&B budget Monitor, analyse and communicate PR results on a quarterly basis Ensures cohesive short and long-term media strategies are in place and reflect the goals and objectives of the hotel Help prepare the departmental budget and financial plans including the hotel marketing plan Create and develop special events to showcase the hotel and increase sales and marketing opportunities Supports the PR Coordinator to manage all TPI F&B related channels (i.e. Ikkyu, Oz Mall, Tabelog etc)Monitors and reports weekly competition activities and updates Develops special sales calendars for time sales and special sales activities in coordination with F&B revenue to increase online activities during low business periods Manages all social media channels (Facebook, Instagram, Line, Tripadvisor and others) to ensure a consistent message is presented Creates a monthly posting and activity calendar to engage the related communities. Reviews content and related photography, creates video post and stories Replies to guest comments and interacts with the community to promote in-house events to drive additional covers. Reports to line manager any potential risk or opportunity through social media chatter Creates and links internal guest participation program in alignment with social media activities Working with the line manager, sets stretch targets for volume of social media interaction and ensures that content required for this is communicated in advance to the relevant departmentsDevelop media relations strategy, seeking high-level placements in print, broadcast and online mediaDirect social media team to engage audiences across traditional and new mediaManage media inquiries and interview requestsLeverage existing media relationships and cultivate new contacts within business and industry media Develop and maintain relationships with key clients and outside contacts in order to drive business for food & beverage, catering/banquets Reviews the IHG brand website for any updates/changes to advertising or collateral standards, and proactively consults with the PR Manager on actions to be undertakenCreate content for press releases, byline articles and keynote presentationsAct as the key contact for the properties’ Public Relations and Web development agencies, and execution of communications to guests, maintaining relationships with key vendors and being an ambassador for both properties with regard to media requests.Develops and executes strategic media, social media and communications programs to promote sales opportunities for the group, transient, catering markets with the Director of Sales & Marketing.Researches, creates, edits, and gets approval of releases, and manages follow-up with media of all announcements, packages, property news, etc. with the Director of Sales & Marketing

Qualifications and Requirements

• Demonstrate superior writing and editing skills, and the ability to effectively communicate the hotel and restaurant’s stories.Proven working experience in public relations requiredProven track record designing and executing successful public relations campaigns at both a local and national level Strong relationships with both local and national business and industry media outletsExperience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviewsExceptional writing and editing skills and a wide degree of creativity and latitudeSolid experience with social media including blogs, Facebook, Twitter, etc. and a tactical understanding of all primary social media platformsEvent planning and Risk Management experienceB A/MA degree in Marketing, Advertising, Communications or a related discipline and at least three years of PR/Marcom, related experience is requiredType and level of experience required may vary slightly based on size and complexity of operation.Must spe ak local language (Japanese) and be fluent in English. Other languages also preferred.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Kimpton Hotels & Restaurants crafts unique destinations that kindle heartfelt human connections. Our bespoke spaces blend spirit, style and delight to create an addictive culture of refined irreverence where locals, visitors & colleagues seamlessly connect.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.