Sherwin-Williams Digital Analyst- Tagging Implementation in States, United States
Title: Digital Analyst- Tagging Implementation
Location: United States-Ohio-CLEVELAND
Job Number: 2100011Z
Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We’ll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!
Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans.
As part of the data driven customer experience team, this position will support in establishing critical infrastructure for digital analytics by assisting in the creation of comprehensive implementation plans, site tagging and data layer implementation in partnership with internal stakeholders and external analytics vendors to ensure proper data collection. This position is responsible for interpreting and gathering requirements, implementing tracking tags, ad-hoc reporting and providing insights across digital properties. The ideal candidate will be comfortable working with tag management systems, digital analytics tools and datasets across a variety of systems.
Implement, test and validate tracking tags for marketing campaigns and analytics tools
Interface with business stakeholders and IT teams to work through the start-up phases of projects, ensuring business requirements and business acceptance documents are accurately developed
Assist in performing quality audits on tracking tags and tracking parameter implementations across all digital initiatives, content and campaigns. Verifies tag placement and performance working with internal/external partners, QA and IT teams as needed. Supports data availability for customer insights and campaign measurement, and reporting requirements
Maintain and build upon a documentation archive to ensure we continually track existing tagging and update in accordance with change
Manages regular website scans to identify tagging and site performance issues, works with internal team and external vendors on resolving issues in a timely manner.
Supports operational improvements to analytics platforms to improve the business
Works with digital marketing and ecommerce team in a consultative capacity, provides subject matter expertise support for web analytics
Collaborate with business partners, IT and subject matter experts to build comprehensive business requirements that ensure thorough development of technical specifications
Act as the focal point in user acceptance testing for analytics tools and reporting. Identify and execute test scenarios, work with business analyst & IT resources to resolve issues, validate fixes.
Supports creating reports, dashboards and ad-hoc analysis based on data from various platforms (e.g. Google Analytics, Big Query, Firebase and others)
Supports data driven customer experience team on additional projects as requested
Bachelor’s Degree in Business, IT, Marketing/E-Commerce Analytics, or other with equivalent work experience in analytics
years’ experience on an analytics team (preferably marketing and/or e-commerce analytics).
Experience in e-commerce and mobile/web analytics platforms
Experience with relevant technical and analytics tools: ObservePoint, Tealeaf, Google Firebase, Google Analytics and/or other web analytics tools.
Experience with tag management platforms including Ensighten & Google Tag Manager
Micro strategy experience
VBA, .net, Java experience a plus
R, Spark, Python, Hadoop experience\ Machine Learning experience
Opinion Lab or other feedback tools a plus
A/B testing tool experience a plus
Basic familiarity with tagging requirements and processes
Intermediate SQL user, ability to execute large queries and identify issues if they arise
Experience with visualization tools such as Tableau, DOMO and ability to build dashboard reporting
Web development experience
Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.