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Description

Every day, people around the world come to Alexa for help - whether that be helping turning on lights, turning on their favorite music, or understanding how long the morning commute will be.

At Alexa, we’re continuing to build the world's best assistant who can make every day better. Our vision is to re-imagine the way people use AI assistants and to truly make our customer's lives a bit easier, a bit more delightful, a bit more fun. We are looking for amazing talent to help us get there.

A career in Alexa means you’ll be working to shape the future of Alexa, solving unique marketing and product challenges at scale, and helping to create safer, more trustworthy shared experiences for everyone.

We are looking for a Head of Product Marketing to partner with our Trust & Safety Product Management teams.

In this role, you will work cross-functionally and develop close relationships across Engineering, Product Management, Public Policy, Public Relations, Legal, Research and the broader Go to Market team. You must have outstanding marketing strategy and execution skills, with experience leading cross-functional teams, influencing senior leadership and launching products for consumers and creators.

Key job responsibilities

Lead the launch process and drive the go-to-market (GTM) strategy to develop product feature strategy, including naming, positioning, and messaging that will resonate with our audiences and differentiate our products in the market.

Develop compelling, evergreen content that educates all partners (consumers, policy makers, press) on the product experience and our Trust & Safety princples

Stay on the pulse of the industry when building go-to-market strategies, messaging and positioning. Anticipate movement within our competitive space and users to predict market trends and product needs.

Collaborate between Engineering, Product Management, Public Policy, Partnerships, Developer Relations, Research and legal teams. Become a trusted advisor to these teams.

Partner with Product Management to support the vision for our roadmap through the eyes of our end-users.

Communicate audience feedback to fuel improvement to existing products and messaging.

Create Global product marketing playbooks and assets in partnership with Creative, that reflect the needs of multiple regions across the world

Collaborate with the marketing channel teams (email, offline, social, advertising) to develop and execute marketing strategies that drive brand perception life/feature adoption.

Establish KPIs for all programs, create results forecasts, and track performance to ensure plans are delivering expected business outcomes: product adoption, retention, and user sentiment.

Create a consistent and compelling narrative across channels and product lines, maintaining strong messaging hierarchy and effective content strategy plans

Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments

Recommend new product ideas and marketing strategies

Advise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunities

Partner with regional teams to advise on local product marketing campaigns

We are open to hiring candidates to work out of one of the following locations:

Seattle, WA, USA | Sunnyvale, CA, USA

Basic Qualifications

• 9+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience driving direction and alignment with cross-functional teams

• 8 years+ of experience working in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech trust/privacy/safety

• Experience working on brands with Global impact, and driving multi-regional marketing strategies

• Proven ability to to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth

• Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation

• Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences

• Highly collaborative and creative.

• Capable of leading cross-functional teams

• Fluency with key business and marketing analytics

Preferred Qualifications

• Experience with creating GTM initiatives at scale

• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.