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Job Description :

This role is not part of the Diageo Organization. Balcones is a separate entity owned/affiliated by Diageo. This hire will be employed directly through the Balcones Company and will be eligible for Balcones Benefits and Compensation Package

Job Title: South Texas Regional Sales Manager, Balcones

Preferred Location: Austin, TX

Job Description:

Balcones Distilling seeks a high-performing South Texas Region Manager with significant ambition and a desire to build and grow the business. The position requires a self-motivated, organized, energetic, creative person with a high sense of urgency and sales experience. The Regional Manager will manage and maintain working relationships with the distributor team at all levels, educating customers, retailers, and distributor teams on the brands, Texas Whiskey, and the American Single Malt category. Conduct staff training and consumer tastings and lead experiential events. This role will require approximately 35% travel within the dedicated region. Previous experience calling on retail and on-premise accounts in Texas is required, and experience working with Southern Glazer’s Wine & Spirits is ideal.

Sales Route Responsibility:

• Achieve the South Texas depletion, distribution, display, and menu objectives while staying within budget.

• Educate consumers and gatekeepers about the Balcones brands, Texas Whiskey, and the American Single Malt/Grain category.

• Establish relationships with key distributor managers in all divisions, including senior-level managers.

• Plan time and activities to ensure achievement of volume, new distribution, promotions, and merchandising objectives for all retail accounts through direct customer involvement.

• Meet regularly with key accounts and the distributor’s key account managers.

• Identify market trends and interpret how those trends will affect the marketplace.

• Conduct tasting and experiential events in the market/region.

• Coverage of local on-premise events that provide significant consumer/trade opportunities.

• Ensure optimal brand execution in both the On and Off Premise (Shelf Standards/Menu)

• Expand sustainable distribution in the market/region.

• Maintain and develop a key account list with an emphasis on increasing VPA.

• Visit an average of 20+ accounts per week across all sales channels.

• Coordinate distributor work-withs to sell collaboratively.

• Conduct market surveys to understand better the American Whiskey landscape and optimal trade brand positioning.

Financial Responsibility

• Deliver agreed-upon AOP depletion targets, NSV & profit targets.

• Collaborate with distributor branch management on how to invest in the highest ROI programming.

• Manage a sampling and T&E budget.

Qualifications, Experience Required, and Skills

• College Graduates are highly preferred.

• 5+ years of demonstrated sales experience within the Spirits industry, focusing on building distributor and key account relationships. Retail sales business development is highly preferred.

• Strong computer skills – (Excel, Word, Outlook, PPT, etc.)

• Collaborate efficiently with Balcones and Diageo stakeholders.

• Strong interpersonal, communication, and influencing skills are required.

• Possess the tenacity to problem-solve and execute plans, strong commercial finance understanding, and excellent written and verbal communication skills.

Minimum Salary:

$81098

Maximum Salary:

$135163

Worker Type :

Regular

Primary Location:

Off Site Texas

Additional Locations :

Job Posting Start Date :

2024-02-26

Salary Range:

Minimum Salary:

$0

Maximum Salary:

$0

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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