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VF Corporation Altra (Canada): Technical Representative in Toronto, Ontario

Join the Altra Family

We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or tail, and start running. Our mission to get everyone who is able out and running may be bold, but we won’t stop trying until it’s a reality.

Technical Representative - Canada

Location: Ideal candidate resides in or near the Toronto area, or willing to relocate.

The Altra Technical Representative will lead and execute seasonal go to market and service strategies in all distribution channels within their assigned territory. This role will foster growth, excitement, and awareness within the community by conducting education, promotion, and merchandising tasks for Altra, VF, and its products. The Technical Representative will also be responsible for forming strong business relationships with store owners, retail staff, and community partners to drive sell-through on Altra products and increase market share. This role requires frequent travel to assigned accounts and designated consumer events such as expos and local races.

How You Will Make a Difference

What you will do:

  • Support retailers through in-person visits, demos, working the sales floor and partnering for local expos

  • Conduct clear and persuasive product presentations to educate and motivate retail staff and customers

  • Engage with community / retail partners to create excitement and brand awareness around Altra

  • Implement merchandising or promotional activations with product and POP

  • Represent Altra at local (and select national) events, races and expos

  • Complete detailed and accurate field activity reports via Repsly

  • Maintain organization of office and appearance of equipment

  • Uphold fiscal responsibility managing travel, expenses, promotional material and seeds

How you will do it:

  • Ensure in-field activities align with seasonal go-to-market strategies and sales goals established by the leadership team

  • Strategize with Sales Reps to create a service plan to support brand growth in assigned territory

  • Collaborate with other members of the Field Service Team, as well as the Technical Representative Manager to create and implement innovative education and activation programs

  • Be the “eyes and ears” of the company: collect and relay feedback on Altra products, competitor brands, and industry trends being seen while visiting accounts and attending events

  • Bring your own perspective, ideas and experiences to the team and contribute to the continued growth and success of The Field Service Team and Altra

What success looks like:

  • Meeting individual and team goals set by the leadership team, organization and self.

  • Retail staff is comfortable and confident in pulling and selling Altra product

  • Making a difference in the lives of retail staff, consumers and team members by unleashing human potential

  • Using challenges as opportunities to learn and establish best practices for the future

  • Overall territory growth year-over-year

  • Hitting monthly service metrics established by the Technical Representative Manager

  • Successfully meeting deadlines set for action items, projects and reports

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience:

  • 1+ Years of specialty retail experience (Run or Outdoor Specialty preferred)

  • 2+ Years of marketing/sales experience

Educational Position Requirements:

A formal education and subsequent undergraduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

  • BA or BS degree in Marketing/Sales/Business/Kinesiology preferred

What we expect you already know:

  • Interest or familiarity with the Altra product line

  • Strong time management, planning and organizational skills

  • Excellent written and verbal communication skills

  • Ability to work well independently, as well as within a team

  • Knowledge on how to fit and sell technical footwear

  • Competent in Microsoft applications including Outlook

  • Self-motivated and ability to show initiative and be proactive

What we will teach you:

  • The specifics of the complete Altra product line

  • How to best utilize the Field Service Team’s informational and organizational systems

  • Field Service Team best practices for supporting retailers and the community

VF Guiding Principles : Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?


VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.