Job Information
CBC/Radio-Canada Manager, Partnership & Content Marketing (Telework/Hybrid) in Toronto, Ontario
Position Title:
Manager, Partnership & Content Marketing (Telework/Hybrid)
Status of Employment:
Permanent
Position Language Requirement:
Language Skills:
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
2024-07-22 11:59 PM
This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.
Your role
As Manager of Partnership Marketing, you will be responsible for ideating, building and helping sell through custom marketing solutions. Working with the sales team, you will lead the creation of strategic partnership proposals for clients and advertising agencies, connecting them with solutions on CBC digital, social, podcast and broadcast properties.
You will lead the Request for Proposal (RFP) process, driving creative collaboration to ensure each RFP submitted to CBC/Radio-Canada Media Solutions undergoes a seamless process from brief to pitch, and create effective, proactive client solutions to deliver on our partner’s marketing plans.
As Manager, Partnership Marketing you will also work to proactively solution and pitch targeted categories and advertisers on key partnership priorities. You will play a vital role in working with content producers and executives to seek approvals and price customized creative opportunities across CBC’s portfolio of content on all platforms. You will provide ongoing support to CBC activation managers to ensure flawless execution/measurement, client satisfaction, and year-over-year partnership renewals.
This role will require a keen understanding of marketing, media and content strategy, to create ideas that fit both client objectives and CBC’s platform strengths. No matter what the medium, you’ll be required to show the story behind our advertising products and how they reach an advertisers goals and are uniquely positioned to connect these advertisers to Canadian audiences. You’ll be an ambassador for CBC and should be an avid fan of our programming so that you can share it with potential clients.
Presenting your ideas in a compelling manner, working through tight deadlines and complex internal environments will be key to success. Creating convincing proposal decks that show how our solutions are unique, and through strategy, copy and compelling visuals is important to success to be able to demonstrate the USP of our products.
This role will work collaboratively with the Integrated Account Leads (Sales) and Content Marketing teams to grow CBC multi-platform advertising revenue, reaching quarterly and yearly sales targets.
This role is a hybrid work arrangement with 1-2 days in office per week, with potential for more and some periods with heavy pitches and client meetings.
We are looking for a candidate with the following:
University degree or post-secondary equivalent; an emphasis on marketing or business preferred.
Minimum 3-5 years of marketing and/or media sales experience.
Strong understanding of integrated marketing, digital, social and data marketing disciplines.
Strong presentation skills and storytelling are a must.
Strong understanding of CBC products and our position in the market
Solid understanding of the Canadian media industry; buying and/or planning.
A “go-getter” – you’re a self-starter who takes initiative to effectively solve problems.
You have advanced presentation creation skills, namely, you are a wizard with building decks; bringing creative ideas & brand stories to life in deck form and have strong business management and strategic marketing skills to optimally price proposals in Google sheets.
Ability to manage a variety of projects at once; highly organized and detail oriented.
Impeccable interpersonal and communication skills (verbal and written); and ability to negotiate with senior executives (internal & external).
Some travel and overtime may be required.
Knowledge of the content or commercial production process are an asset.
English/French bilingualism is an asset.
Candidates will be subject to a presentation test at the second round of interviews.
Candidates may be subject to skills and knowledge testing.
We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section (http://cbc.radio-canada.ca/en/working-with-us/jobs/diversity-inclusion-cbc-rc) of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca .
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/values-ethics/conduct) . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/human-resources/conflicts) . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Primary Location:
Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7
Work Schedule:
Full time
At CBC/Radio-Canada (http://cbc.radio-canada.ca/en) , we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.