S&P Global Marketing Manager in Canada
Job Description Summary Predictive Marketing at automotiveMastermind is a talented group of individuals who focus on bringing innovative approaches to marketing. Our team creates and manages the production of B2C marketing campaigns on behalf of our automotive dealer and OEM partners.
The Marketing Manager will be responsible for managing a portfolio of our automotive brands. You will develop a strong understanding of each brand, including their CI guidelines and brand voice, to create content for new and existing campaigns. This role will work closely with the design team to ensure the creative stays fresh while adhering to compliance guidelines. You will be expected to collaborate with internal and external teams to understand the marketing initiatives at the OEM level and how these can be incorporated into our dealerships’ marketing campaigns. An ideal candidate will be someone with at least three years of experience working on a marketing team.
Successful Marketing Manager will:
Manage a portfolio of automotive brands, while maintaining a working knowledge of CI guidelines, brand voice, and best practices, and applying these across all marketing campaigns
Responsible for updating and maintaining, along with design team, shared repository of brand-specific CI guidelines
Proofread and perform quality-assurance checks of marketing campaigns and client data for portfolio of brands
Collaborate with design team on new campaign creative and updating existing direct mail and email campaigns
Ensure marketing campaigns achieve compliance approvals and document approval records
Conduct market research to stay abreast of OEM marketing initiatives, such as sales events and new vehicle launches
Collaborate with development team to ensure campaign edits are properly implemented
Thoroughly proofread and approve campaigns and QA client data prior to deployment
Respond to all marketing-related inquiries and support requests, and resolve them in a timely manner
Assist in developing content for the company knowledge base including FAQs, best practices, and training materials related to marketing topics
Write strong marketing copy with concise and consistent messaging
Responsible for creating and managing brand-specific special/seasonal marketing campaigns
Develop strong understanding of campaign logic (how conditions trigger content), and the ability to create content rules for new campaigns.
3+ years of relevant experience and/or Bachelor’s degree
Proficiency with MS Office, Google Drive, and Adobe Acrobat
Strong interpersonal skills, including the ability to handle difficult issues with professionalism, respond in a timely manner, and identify client needs
Ability to demonstrate initiative and good judgment in resolving issues
Meticulous attention to detail and accuracy with a keen eye for detail
Excellent communication (written and verbal) and interpersonal skills with attention to a high level of tact, diplomacy, and confidentiality
Solid project management and time management skills
Strong research and analytical skills
Ability to collaborate effectively with multiple teams and staff members across the company
Ability to maintain high-quality work while meeting tight deadlines
Ability to research and document industry trends and best practices
Experience in the automotive industry
Experience working on a B2C marketing team
Understanding of variable data within marketing campaigns
Expected Hours of Work:
This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required.
Equal Opportunity Employer:
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person. US Candidates Only:
The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.
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